Harry PotterHarry Potter, the teen wizard whose films have generated billions of dollars and become one of Hollywood’s biggest franchises, is known for battling the evil Lord Voldemort. Now he’s about to confront an even darker foe: a soft DVD market. “Harry Potter and the Half-Blood Prince,” the sixth installment in the Warner Bros. film series, will be released July 15, and expectations are that it will be one of the year’s blockbusters. The previous five Potter movies have generated $7.2 billion in worldwide box office and DVD sales, reaping huge profits for the studio and Potter’s creator, author J.K. Rowling.
But the world that “Half-Blood Prince” will enter is markedly different from the one that Harry Potter left in 2007 when “Order of the Phoenix” was released. Over the last two years, DVD sales -- which have long propped up the movie business -- have sharply declined.
No comments:
Post a Comment